B2E: How ‘employee experience’ is driving a new kind of travel
The term ‘bleisure’, the practice of combining business with leisure, is now well-known travel industry parlance. However, today it encompasses more than just tagging an extra night or two onto a business trip. When on business, the modern traveller expects more from the experience. They want to continue with the activities that matter to them, which often involves staying fit and healthy, they want home-from-home amenities, and they also want to enjoy local experiences.
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